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Starting out in business for the first time? Just keep in mind that time and money are your most precious resources. With the exception of relatively few big investments, high growth projects taking on full time costly ‘entrepreneurial’ education will quite possibly do little to move your venture forward.
Wouldn’t it be wiser to invest your valuable time and precious cash in your fledgling business? But first, to avoid some deadly pitfalls, you need to become aware of some really important stuff and that’s the purpose of this book.
It is essential to learn the ‘tricks of the trade’, and the best place to do that is within your own enterprise. But before jumping in at the deep end there are some fundamental matters you need to be aware of. 50 Shades of Start-up is not another ‘how to start a business’ book; there’s plenty of these around.
Its purpose is to awaken you to the fundamentals underpinning any business, think about them in the context of your planned venture, the environment in which you find yourself and your personal situation. For any kind of business getting these fundamentals right will help set you on the road to success.